One of the common things that we come across is the usage of offshore SEO services. Often, many companies that provide search engine optimization services in an offshore capacity are substantially cheaper than those that provide them within the United States. This, of course, is attributable to the fact that smaller and developing countries do not have the same purchasing power parity that we do have within the US. In regards to using Offshore SEO services, you need to be immediately aware that you will not have the legal protections in place should something go awry with your business with the overseas provider. Certainly, there are a number of legitimate firms that provide search engine optimization services in overseas, but you need to make sure that the firm that you are working with is able to provide you with substantial references (and many of these references should come from the same country from which you operate your business).
If you do decide to use offshore SEO services then you may want to focus on having the funds that you intend to pay the company with in escrow so that as results come in appropriately – the appropriate payments are made to the search engine optimization firm that you are using an overseas capacity. There are a number of different companies, such as Escrow.com, that will be able to manage your transaction with an Offshore SEO services firm.
One of the strongest benefits of using an offshore SEO services firm (especially if you are developing a broad range search engine optimization campaign) then it may be in your best interest to use a lower cost firm that can provide you with all of the content development, inbound linking campaigns, and web page search engine submission services that you will need to further your ongoing ecommerce SEO campaigns. Using an offshore SEO services firm may be best for you if you already have an extensive working knowledge of search engine optimization, and if you are able to properly see and delegate the work to this overseas firm. Time and time again, we have found that the best usage of offshore SEO services (especially in regards to the results that you will receive) if – again – you are able to effectively manage the work that is being done on your behalf. One of the most important things that you can use an offshore SEO services firm for is for the substantial content development that you need to engage in on a long term basis. When working with one of these firms, it is imperative that the individual that produces your content has an extensive fluency when it comes to the English language. This is primarily due to the fact that the major search engines have become much more aware of content that is not properly written and formatted. Many people who have used Offshore SEO Services have found that the articles that have been written for websites often are not up to par as it relates to having your site more frequently listed among organic search engine results.
One of the issues that it relates to using offshore SEO services is that many of these firms solely focus on the development of inbound links to your ecommerce platform as it relates to your ecommerce SEO campaign. In many instances, these sites maintain developed farms of websites that are solely used for the purpose of providing you with inbound links that will ultimately have your site penalized by the search engines. This, again, with many US firms focus on providing you with short term results that do not provide you with the longevity that you are seeking as it pertains to your ecommerce platform as its appearance on major search engines and SERPs (search engine result pages).
In short, you need to be very careful when you decide to use an offshore SEO services firm. The questions that you should have for any overseas business that you do business with are:
• Can the firm provide references (especially within the same country that you are operating within) that will clearly show you the success they have had as it relates to your ecommerce SEO and search engine optimization campaigns?
• Will this offshore SEO services firm be able to provide you with samples of their work as it pertains to the development of articles, blogs, and other related information as it pertains to your ecommerce website?
• In regards to how this offshore SEO services company provides its services, do they focus more on continued content development or are the solely in the business of generating inbound links for your website?
• Does the offshore SEO services firm seek to provide you in a full services capacity or will you need to delegate only specific portions of your search engine optimization in order to expand the organic search engine results for your ecommerce platform?
• Is the firm willing to work on an escrow basis as each part of your search engine optimization campaign is completed and generating the anticipated results?
If the offshore search engine optimization firm that you intend to work with is able to appropriately answer these questions while providing you with references then in certainly may be in your best interest to work with this firm in developing and expanding your ecommerce SEO campaign. Again, one of the key focuses when working with an offshore SEO services firm is to make sure that you pay the disclosed fees and the appropriate times so that only when results occur do you need to transmit payment to the service provider.
In future articles, we will continue to discuss the usage of offshore SEO services businesses and how they can be used to save you a tremendous amount of time and money as it relates to the production of new content, articles, and reviews for your website.